Module 1
Email Foundations
- Where email fits in your business
- Pros and cons of email marketing
- Email 101: Campaigns vs. automations
- Metrics that actually matter
The Only Email Course for Ecomm Operators
Live Course + Lifetime Access
Pricing Plans Available
When you operate a small online store, paying thousands in monthly fees to an email agency isn't an option.
ICYMI: Email marketing is the most profitable channel by far for your DTC shop, returning on average $36 for every $1 that you spend.
The problem: Small businesses simply can't afford to pay an email marketing agency upwards of $3k/month.
But doing it on your own means a significant skill and knowledge gap (What automations do I really need? Why does my audience hate my emails? And why should I care about my sender 'reputation'?) that's hard to close on your own.
Welcome to Email for Ecomm: the only course that teaches ecommerce operators exactly what they need to know to purposefully and reliably increase their monthly revenue with email marketing.
What You'll LearnYour Instructor
Hi, I'm Rivkie Lieberman, Founder & Creative Director of Motif Studio
Motif Studio is a brand, web and marketing agency that specializes in complex ecommerce experiences for the past 6 years.
Email marketing has always been my passion. I've helped clients double their email revenue. I've designed emails that have made over $30,000 in revenue for small- and medium-sized Shopify businesses. And I've helped really bad email accounts turn into really good ones.
All of it is teachable. And I'm excited to share it with you, so you, too can harness the power of email marketing to profitably and reliably boost your bottom line.
Everything you'll get when you join
-
Lifetime Class Access
35 pre-recorded bite-sized lessons across 10 modules. Go at your own pace.
-
Whatsapp Group
A more laidback space to connect and share strategies for the duration of the course.
-
6 Live Sessions
Join 6 45-minute live (recorded) sessions to review course material and join Q&As.
-
Lots of Goodies
More than 10 actually useful bonuses, including email templates, cheat sheets, AI guides and more.
From Our Last Course, Full-Stack Emails
The course was so detailed and full of fabulous info! Rivkie also has this super clear way of breaking it down that made it all digestible and easy to understand.
Nothing you don't need, everything you do.
10 modules. 35-ish short lessons. And 6 live Q&A sessions so you can ask anything you want and get all the help you need.
Module 2
Building Your Email List
- Ways people can join your list
- Most effective pop-up strategies
- What metrics matter for popups
- Creative list-building ideas
- What is "list hygiene" and does it matter?
Modules 3 & 4
Deliverability & List Warming
- What actually matters for small businesses
- How to protect your sender reputation forever
- How to deal with inactive subscribers
- How to deal with damaged deliverability
- How to warm your list properly
- How to master the right email cadence
- How to handle a big list increase (i.e. giveaways)
- Warning signs you're moving too fast
Modules 5 & 6
Email Automations
- Welcome Flow breakdown
- Abandoned Cart Flow breakdown
- Post-Purchase Flow breakdown
- Winback Flow breakdown
- Automation cadence
Modules 7 & 8
Writing & Designing Emails
- Subject lines & preheaders
- Correct design principles for email
- Copywriting for ecommerce
- Designing in Canva
- Designing in Figma
- Setting emails up in ESP
Module 9
How to Run a Big Sale
- Pros & cons of types of discounts and offers
- How to ramp up to a sale
- What to do during a sale
- How to segment audience during a sale
- What to do after a sale
Module 10
Measuring and Improving
- Your monthly review checklist
- Deciding what to do each month
- How to tell whether a campaign actually worked
- How to know "what to fix" on an automation
Join the Waitlist!
Joining the waitlist gives you access to the Early Bird Special as soon as all of the details are up and registration is open.
FAQ
How long do I have access?
Lifetime. You buy it once and it's yours. Go at your own pace, revisit any lesson whenever you want.
How much time will this take?
The course will be about 5 hours of video content, broken into short lessons you can watch in 5–10 minutes each. You don't need to block out a whole day — most people can get through a module in one sitting during a lunch break.
We'll also be reviewing modules across live sessions, which will span 6 weeks from the start of the course (dates TBD). This will give you a chance for Q&As and interactive learning.
Will this actually help me make more money?
The course teaches the same frameworks that agencies charge thousands of dollars a month to implement. If your store has traffic and customers but email isn't driving meaningful revenue yet, yes — closing that gap is real money.
I don't have a big list. Is it still worth it?
Yes. In fact, starting with a small list and doing it right is better than having a big list and doing it wrong. Module 2 covers how to grow your list, and the automations you'll set up work whether you have 500 subscribers or 50,000.
Can't I just learn this on YouTube?
Youtube is awesome and there's plenty to learn there. But you'll spend weeks stitching together random videos from different people with different strategies, and you still won't know what order to do things in or what applies to your specific situation. This course gives you the full picture in one place, in the right order, from someone who does this professionally and sees results.
Do you offer payment plans?
Yes, you can break your payment into 3 at checkout.
Is there a refund policy?
Since you will be digital material will be available to you as soon as you place your order, there are no refunds. If you feel you deserve an exception, please reach out to us. We always want to make things right.
Will you be available for questions?
Yes! You will be added to a private Whatsapp group with other course members, where you can message me directly with questions.
When does the course launch?
The course will launch in autumn. Exact date TBD.